Unity

The Problem

Unity, a reputable provider of high-quality development solutions, is undergoing a strategic shift to prioritize design and recognize its importance. To showcase their expertise in both development and design, Unity partnered with a marketing agency to devise a comprehensive plan.

The goal of the redesigned website is to visually engage visitors and effectively highlight Unity's capabilities and services, aligning with their new direction. Additionally, Unity aims to expand its customer base in Europe and attract more clients from the region.

The Solution

• The new website focuses on modern and visually captivating design elements, providing an aesthetically pleasing experience that captures the attention of visitors. This helps create a positive first impression and conveys a sense of professionalism and creativity.
• Unity understands the importance of user experience in keeping visitors engaged and converting them into potential clients. The revamped website prioritises intuitive navigation, clear information architecture, and optimised performance to ensure a seamless and user-friendly experience.
• The new website serves as a platform to showcase Unity's development and design expertise. It highlights their past projects, case studies, and success stories to demonstrate their ability to deliver exceptional solutions. By showcasing their capabilities, they install confidence in potential clients and differentiate themselves from competitors.
• The website features compelling and informative content that communicates Unity's unique value proposition. This includes engaging copy, visuals, and multimedia elements that effectively communicate the benefits of their services and capture the interest of visitors.

By investing in a fresh and modern website, Unity aims to revitalise their online presence, attract new customers, and effectively demonstrate their expanded focus on both development and design. The new website serves as a powerful tool to showcase their expertise, engage potential clients, and make a lasting impression that aligns with their reputation for creating awesome development solutions.

Personas

Following research into our customer personas, we have pinpointed the core values, preferences, and requirements of our target demographic. Our goal is to craft marketing communications and content that not only strongly resonate with, but also precisely cater to, their aspirations for superior design and development.

Additionally, we will consistently monitor and analyse the performance of the webiste from user testing and heat maps, making necessary adjustments to their needs.

User Flows, User Journeys & Wireframes

I started creating user flows and journeys, a sitemap, and prototypes ready to be tested, this enabled me to efficiently map out the design and effectively communicate with the client, ensuring a streamlined process ready for feedback and user testing.

The Design

The design needed to be modern, simple and clean, I wanted the design to significantly emphasis on approachability and instilling a sense of trust upon initial landing.

My aim is to demonstrate that Unity not only possesses cutting-edge technological expertise but also excels in creative design.